Question

Here you can view the details of this question. Try posting a great tutorial as an answer to it!

Question
($15.00) product marketing
Asked on 8/31/2011

Due on 8/31/2011

From Business: Marketing

Product endorsers have been an integral part of marketing for centuries.
Popular music has become a major part of ad campaigns. Song selection coupled
with a product endorser for a multiplatform campaign is a way to differentiate
from other brands. Two recent examples include the following:

 

  • A popular brand of body wash upped the ante by using Pussycat Doll, Nicole
    Scherzinger, as the endorser who also sang a “Brazilian-inspired
    reinterpretation” of Duran Duran’s Rio.
  • Then, there is a shampoo company that launched a global brand campaign that
    features mega star Madonna and is the first of its kind using an artist of such
    stature to launch a global brand.

 

 

            Create a new consumer product.

  • Define your target market.
  • Select a song and an endorser for your campaign, and explain the rationale
    behind your choices.
  • Discuss your competition and how you are both poised to compete and
    differentiate
Join and Ask Questions
Available Tutorials to this Question
($15.00) Please buy this blank tutorial so i can start your work on your question.
* This tutorial hasn't been purchased yet.

* Posted on Sep 06, 2011


buy this tut ...

The full tutorial is about 63 characters long.
($15.00) Great Question
* This tutorial hasn't been purchased yet.

* Posted on Dec 11, 2011


It ...

The full tutorial is about 16 characters long.