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($15.00) product marketing
Asked on 8/31/2011

Due on 8/31/2011

From Business: Marketing

Product endorsers have been an integral part of marketing for centuries.
Popular music has become a major part of ad campaigns. Song selection coupled
with a product endorser for a multiplatform campaign is a way to differentiate
from other brands. Two recent examples include the following:


  • A popular brand of body wash upped the ante by using Pussycat Doll, Nicole
    Scherzinger, as the endorser who also sang a “Brazilian-inspired
    reinterpretation” of Duran Duran’s Rio.
  • Then, there is a shampoo company that launched a global brand campaign that
    features mega star Madonna and is the first of its kind using an artist of such
    stature to launch a global brand.



            Create a new consumer product.

  • Define your target market.
  • Select a song and an endorser for your campaign, and explain the rationale
    behind your choices.
  • Discuss your competition and how you are both poised to compete and
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